ArtLens 2.0., an enhanced version of its award-winning collection application. A collaborative creation, ArtLens 2.0 combines the most current technology and innovative design with a wealth of interpretive content provided by the museum’s curatorial and interpretation teams. ArtLens 2.0 includes a high-definition image and object information about every artwork on display in the museum, and is updated in real time, ensuring that users have access to the most accurate information available. Moreover, ArtLens 2.0 enhances a visitor’s museum experience by providing the option to design individual tours, offering tools to better understand artwork through augmented reality and guiding users with interactive real-time maps.
Listening to user feedback, the Cleveland Museum of Art ensured ArtLens 2.0 has enhanced its usability. ArtLens 2.0 is faster and more user friendly. For example, the app download time has been reduced to 30 seconds. Improved optimizations have reduced the size of the app making ArtLens 2.0 comparable in size to popular social media apps like Snapchat. The redesigned interface is clean and intuitive and the wayfinding is responsive and comprehensive. ArtLens 2.0 now uses Bluetooth to connect to the museum’s Gallery One Collection Wall, making synchronization seamless. Improvements to the maps and new descriptions of each gallery make finding the information or artwork easier for visitors. Also, the app may be used on-site or from anywhere in the world.