ArtLens 2.0

ArtLens 2.0., an enhanced version of its award-winning collection application.  A collaborative creation, ArtLens 2.0 combines the most current technology and innovative design with a wealth of interpretive content provided by the museum’s curatorial and interpretation teams.  ArtLens 2.0 includes a high-definition image and object information about every artwork on display in the museum, and is updated in real time, ensuring that users have access to the most accurate information available. Moreover, ArtLens 2.0 enhances a visitor’s museum experience by providing the option to design individual tours, offering tools to better understand artwork through augmented reality and guiding users with interactive real-time maps.

Listening to user feedback, the Cleveland Museum of Art ensured ArtLens 2.0 has enhanced its usability.  ArtLens 2.0 is faster and more user friendly.  For example, the app download time has been reduced to 30 seconds.  Improved optimizations have reduced the size of the app making ArtLens 2.0 comparable in size to popular social media apps like Snapchat.  The redesigned interface is clean and intuitive and the wayfinding is responsive and comprehensive.  ArtLens 2.0 now uses Bluetooth to connect to the museum’s Gallery One Collection Wall, making synchronization seamless.  Improvements to the maps and new descriptions of each gallery make finding the information or artwork easier for visitors. Also, the app may be used on-site or from anywhere in the world.

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Ceci is a multi-faceted marketing professional with over 10 years of experience successfully marketing the arts, nonprofits, and small businesses utilizing innovative and cutting-edge initiatives. Currently the President of Cardinal + Company, she is nationally recognized as a leader in digital and social media marketing and specializes in the integration of digital marketing and technology into traditional marketing methods. A frequent public speaker, Ceci’s recent and upcoming engagements feature national conference appearances at National Arts Marketing Project, Arts Midwest, and Chorus America in addition to many other local and regional events. Known for her easy-going and vernacular style, she creates open learning environments with an emphasis on information sharing and useful takeaways. Ceci is passionate about empowering people through marketing and is a contributor to Arts Hacker where she regularly shares timely information and step-by-step tutorials. She is on the National Arts Marketing Project Advisory Committee, the Arts Midwest Conference Professional Development Committee, is the Immediate Past President of Femfessionals West Palm Beach, the Immediate Past President of the South Florida Chapter of the American Marketing Association, and served for many years as the OPERA America Marketing Network Chair. She was recently appointed to the West Virginia University College of Creative Arts Visiting Committee. Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University with a music degree in vocal performance. She currently lives in Cleveland, Ohio.

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