Opera Supertitles on Your Device

When Palm Beach Opera decided to produce an outdoor concert in the middle of the afternoon, everything fell into place, except for the supertitles.  Usually, at an opera performance, English translations are projected on a screen above the stage.  However, because Palm Beach Opera’s Opera @ The Waterfront concert was going to be performed in the afternoon when it was daylight, a screen wasn’t possible.  So, the marketing team came up with a creative solution: why don’t we put the supertitles on mobile devices so the audience can follow along?

Opera Live Cue was born.  The first year (2013) they created a simple web app where audience members could access the supertitles via a URL in their device’s browser.  The app was a huge success earning praise from audience members as well as the media.  The second year (2014) they received funding from OPERA America to expand the web app into a standalone app.

App Screenshot 2          Palm Beach Opera App Screenshot

The key functionality of the app is that content is pushed out in real time so the user never needs to worry about losing their place.  It is always in the right spot in relation to what is going on on the stage.

Also, in addition to translations, Palm Beach Opera pushed out fun facts and other information about the repertoire, composers, artists, etc. to create a more engaging experience.

Palm Beach Opera App

 

For more information about Palm Beach Opera’s Opera Live Cue app, contact Ceci Dadisman, Director of Communications.

Ceci is a multi-faceted marketing professional with over 10 years of experience successfully marketing the arts, nonprofits, and small businesses utilizing innovative and cutting-edge initiatives. Currently the President of Cardinal + Company, she is nationally recognized as a leader in digital and social media marketing and specializes in the integration of digital marketing and technology into traditional marketing methods. A frequent public speaker, Ceci’s recent and upcoming engagements feature national conference appearances at National Arts Marketing Project, Arts Midwest, and Chorus America in addition to many other local and regional events. Known for her easy-going and vernacular style, she creates open learning environments with an emphasis on information sharing and useful takeaways. Ceci is passionate about empowering people through marketing and is a contributor to Arts Hacker where she regularly shares timely information and step-by-step tutorials. She is on the National Arts Marketing Project Advisory Committee, the Arts Midwest Conference Professional Development Committee, is the Immediate Past President of Femfessionals West Palm Beach, the Immediate Past President of the South Florida Chapter of the American Marketing Association, and served for many years as the OPERA America Marketing Network Chair. She was recently appointed to the West Virginia University College of Creative Arts Visiting Committee. Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University with a music degree in vocal performance. She currently lives in Cleveland, Ohio.

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