When Palm Beach Opera decided to produce an outdoor concert in the middle of the afternoon, everything fell into place, except for the supertitles. Usually, at an opera performance, English translations are projected on a screen above the stage. However, because Palm Beach Opera’s Opera @ The Waterfront concert was going to be performed in the afternoon when it was daylight, a screen wasn’t possible. So, the marketing team came up with a creative solution: why don’t we put the supertitles on mobile devices so the audience can follow along?
Opera Live Cue was born. The first year (2013) they created a simple web app where audience members could access the supertitles via a URL in their device’s browser. The app was a huge success earning praise from audience members as well as the media. The second year (2014) they received funding from OPERA America to expand the web app into a standalone app.
The key functionality of the app is that content is pushed out in real time so the user never needs to worry about losing their place. It is always in the right spot in relation to what is going on on the stage.
Also, in addition to translations, Palm Beach Opera pushed out fun facts and other information about the repertoire, composers, artists, etc. to create a more engaging experience.
For more information about Palm Beach Opera’s Opera Live Cue app, contact Ceci Dadisman, Director of Communications.