In 2010, The Royal Shakespeare Company brilliantly integrated Shakespeare and Twitter in their “Such Tweet Sorrow” campaign. Here is what they say about it on their website:
During 2010 we took Shakespeare’s Romeo and Juliet to the digital world in a groundbreaking production which unfolded to Twitter followers around the globe over the course of five weeks.
Such Tweet Sorrow was based on Romeo and Juliet, rewritten for the 21st century. Six actors improvised the dialogue of their characters following the framework of a scripted grid, which was created by writers Bethan Marlow and Tim Wright.
The RSC worked in partnership with cross-platform production company Mudlark and the work was funded by 4iP, Channel 4’s digital investment fund, Screen West Midlands and the Arts Council.
The play was directed by RSC Associate Director Roxana Silbert working with a company of RSC actors.
The love, romance, violence and tragedy played out – in posts of 140 characters or less – over the five week period starting on Monday 12 April 2010.