Such Tweet Sorrow

In 2010, The Royal Shakespeare Company brilliantly integrated Shakespeare and Twitter in their “Such Tweet Sorrow” campaign.  Here is what they say about it on their website:

During 2010 we took Shakespeare’s Romeo and Juliet to the digital world in a groundbreaking production which unfolded to Twitter followers around the globe over the course of five weeks.

Such Tweet Sorrow was based on Romeo and Juliet, rewritten for the 21st century. Six actors improvised the dialogue of their characters following the framework of a scripted grid, which was created by writers Bethan Marlow and Tim Wright.

The RSC worked in partnership with cross-platform production company Mudlark and the work was funded by 4iP, Channel 4’s digital investment fund, Screen West Midlands and the Arts Council.

The play was directed by RSC Associate Director Roxana Silbert working with a company of RSC actors.

The love, romance, violence and tragedy played out – in posts of 140 characters or less – over the five week period starting on Monday 12 April 2010.

Such Tweet Sorrow   Such Tweet Sorrow

Ceci is a multi-faceted marketing professional with over 10 years of experience successfully marketing the arts, nonprofits, and small businesses utilizing innovative and cutting-edge initiatives. Currently the President of Cardinal + Company, she is nationally recognized as a leader in digital and social media marketing and specializes in the integration of digital marketing and technology into traditional marketing methods. A frequent public speaker, Ceci’s recent and upcoming engagements feature national conference appearances at National Arts Marketing Project, Arts Midwest, and Chorus America in addition to many other local and regional events. Known for her easy-going and vernacular style, she creates open learning environments with an emphasis on information sharing and useful takeaways. Ceci is passionate about empowering people through marketing and is a contributor to Arts Hacker where she regularly shares timely information and step-by-step tutorials. She is on the National Arts Marketing Project Advisory Committee, the Arts Midwest Conference Professional Development Committee, is the Immediate Past President of Femfessionals West Palm Beach, the Immediate Past President of the South Florida Chapter of the American Marketing Association, and served for many years as the OPERA America Marketing Network Chair. She was recently appointed to the West Virginia University College of Creative Arts Visiting Committee. Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University with a music degree in vocal performance. She currently lives in Cleveland, Ohio.

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