The Guggenheim Beacons

The Guggenheim has set up a series of beacons in the museum’s main rotunda to track the movements of its visitors. (The Guggenheim app is actually really snazzy, download it for free here). Beacon technology has been used in the retail space, where insights on customer movements can help store owners send timely and targeted push notifications about coupons, new products, or other promotional features. Similarly, the Guggenheim is able to use insights gained from these beacons to discover how quickly visitors move through an exhibit and what works they spend the most time looking at. Using this data, the Guggenheim Museum can create value…


Ceci is a multi-faceted marketing professional with over 10 years of experience successfully marketing the arts, nonprofits, and small businesses utilizing innovative and cutting-edge initiatives. Currently the President of Cardinal + Company, she is nationally recognized as a leader in digital and social media marketing and specializes in the integration of digital marketing and technology into traditional marketing methods. A frequent public speaker, Ceci’s recent and upcoming engagements feature national conference appearances at National Arts Marketing Project, Arts Midwest, and Chorus America in addition to many other local and regional events. Known for her easy-going and vernacular style, she creates open learning environments with an emphasis on information sharing and useful takeaways. Ceci is passionate about empowering people through marketing and is a contributor to Arts Hacker where she regularly shares timely information and step-by-step tutorials. She is on the National Arts Marketing Project Advisory Committee, the Arts Midwest Conference Professional Development Committee, is the Immediate Past President of Femfessionals West Palm Beach, the Immediate Past President of the South Florida Chapter of the American Marketing Association, and served for many years as the OPERA America Marketing Network Chair. She was recently appointed to the West Virginia University College of Creative Arts Visiting Committee. Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University with a music degree in vocal performance. She currently lives in Cleveland, Ohio.

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